USTA
Net Generation
Youth tennis is more than a sport—it's an activity that teaches leadership skills and promotes independence for kids. My team sought out the foundational values of the United States Tennis Association's Net Generation program to share its limitless potential for our next generation of leaders.
PAGE GRABBER
I always think best on paper. We filled walls with sketches and thoughts to understand our audience and what would resonate with them most.
EXPANDABLE
We're only a little annoying. This time instead of a page grabber, we gave users the option to interact with the expandable banner, enticing them with these familiar moments.
We simulated Instagram's
"ask and respond" feature to show authentic Net Generation reviews.
We concepted an Instagram story game where users tap and hold to align the ball with the racket. At peak concentration, we'll grab them with our benefits and CTA to boot.
THE TEAM
Agency
MRM
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Executive Creative Director
Sung Chang
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Associate Creative Director – Copy
Laurie Messina
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Associate Creative Director – Art
Sidney Zanzani-Barrier
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Art Director
Shannon Wilson
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Copywriter
Courtney Holliday
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Media Partner
Undertone
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