How to
Angi That
Social Campaign
We crafted a charming branded illustration and animation style to make the Angi experience unforgettable. Inspired by the simplicity of how-to manuals, we created deceptively simple yet witty videos that highlight Angi’s use cases and value propositions.
Concept
Using a branded illustration/animation style, we’ll educate audiences on how to “Angi That,” playing off the structure of how-to manuals. The deceptively simple videos will allow us to clearly state use cases/value props with touches of wit and playfulness.
THE TEAM
Company
Angi
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Copy Director
James Ryan​
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Creative Lead
Sean Tucker
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Art Director + Designer
Shannon Wilson
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Animation House
The Little Labs
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Illustrator
Jeffrey Phillips
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Artists' Agency
Jacky Winter
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Producer
Aubrey Halloran
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