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Angi
Creative Direction +
Content Creation
Every home has needs–Angi knows who can help. That story rings true across our channels with everyday realities of homeownership, helpful, shareable and relevant content that meets homeowners where they are and positions Angi as the neighbor with solutions.
Please head over to Angi on social for the latest and greatest
GROWTH
+180%
Growth & Engagement
A few highlight stats since I took over the creative strategy, content creation and design of Angi's organic social
+2.9k%
IG FOLLOWER
GROWTH (7k to 210k)
+720%
ENGAGEMENT
YoY
+36M
IMPRESSIONS
'25-'26 (+1.1k% YoY)
+20%
BRAND RECALL
GROWTH
VIA ORGANIC
Content Highlights
Series Made to Repeat
Built recognizable, repeatable content formats that give homeowners a reason to return while creating a consistent creative identity across social
Content Highlights
The Neighbor Who's Been There...and Knows Who Can Help
Turned the familiar frustrations and small victories of homeownership into human, relatable stories that make Angi and its network feel approachable and useful
Content Highlights
In the Conversation
Translated cultural moments and platform native trends into brand-relevant creative, jumping on quickly and finding the right fit for the brand
MY ROLE +
THE TEAM
I lead social creative from strategy through execution, translating Angi’s brand into relatable, culturally relevant content for homeowners. From ownable franchises to trend-led ideas, I help shape how Angi shows up—building recognition, community, and growth.
Company
Angi
Social Media Manager
Sarah Almazan
Video Editor
Andrew Ronck
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