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Angi

Creative Direction +
Content Creation 

Every home has needs–Angi knows who can help. That story rings true across our channels with everyday realities of homeownership, helpful, shareable and relevant content that meets homeowners where they are and positions Angi as the neighbor with solutions.

Please head over to Angi on social for the latest and greatest

GROWTH

+180%

Growth & Engagement

A few highlight stats since I took over the creative strategy, content creation and design of Angi's organic social 

+2.9k%

IG FOLLOWER
GROWTH (7k to 210k)

+720%

ENGAGEMENT
YoY

+36M

IMPRESSIONS
'25-'26 (+1.1k% YoY)

+20%

BRAND RECALL
GROWTH

VIA ORGANIC

Content Highlights

Series Made to Repeat

Built recognizable, repeatable content formats that give homeowners a reason to return while creating a consistent creative identity across social

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630 SAVES • 457 FOLLOWS

Our TV campaign spin-off

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1,223 SAVES • 3.6% ENGAGEMENT

"Does anyone know..."

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70K REACH

Pro v. homeowner faceoff

Content Highlights

The Neighbor Who's Been There...and Knows Who Can Help

Turned the familiar frustrations and small victories of homeownership into human, relatable stories that make Angi and its network feel approachable and useful

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753 FOLLOWS • 5.5%.ENGAGEMENT RATE

DIY fails

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80% NON-FOLLOWER DISCOVERY

Leave it to the pros

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460K IMPRESSIONS

Time to find a handyman

Content Highlights

In the Conversation

Translated cultural moments and platform native trends into brand-relevant creative, jumping on quickly and finding the right fit for the brand

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488K IMPRESSIONS

The dot cake era 

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28.6K IMPRESSIONS

An ode to the last owners

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3% ENGAGEMENT RATE

Doing my best

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MY ROLE +

THE TEAM

I lead social creative from strategy through execution, translating Angi’s brand into relatable, culturally relevant content for homeowners. From ownable franchises to trend-led ideas, I help shape how Angi shows up—building recognition, community, and growth.

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Company

Angi​​​

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Social Media Manager

Sarah Almazan

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Video Editor

Andrew Ronck

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