TOEFL
Advantage Series
The Test of English as a Foreign Language exam is a standardized test to prove you know English in order to attend English-speaking schools. And believe it or not, there's a competitor for this kind of thing. So we created a series of animated digital videos to directly call out this one's advantages.
The client gravitated towards a direction where we could personify the exams to make an example of the physical evidence that the TOEFL was more fair, unbiased, and highly accepted. We created three digital animations that used characters and kinetic typography to share that story.
Each video elevates a strength of the TOEFL exam over our competitors. In this case, familiarity and trust with admissions officers.
We created about 3,943 ways of illustrated voices transmitting through computers.
My pride and joy is the prawn in Australia.
THE TEAM
Agency
MRM
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Executive Creative Director
Carl Ceo
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Producer
Debra Airey
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Senior Designer
Brittany Dunning
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Copywriter
Kevin Cahillane
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Art Director + Illustrator
Shannon Wilson
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Art Director
Ashley Henenger
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Animation Studio
The Foreign Correspondents' Club
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