USPS
Automotive
USPS is constantly innovating to find new ways to help businesses better market themselves. In this case, we wanted to help automotive marketers think outside of the box about their approach to getting in touch with their customers. Hence, the marketing vehicle pop-out truck card was born.
FAILING UP
In the midst of a pandemic and working off of my parent's ancient printer, we tackled the math of the printable truck template. After a few rounds of what I like to call "failing up" we got closer and closer to a perfectly folded (ready to hand-off to an engineer to "make better") USPS ProMaster truck.
RIDE ALONG CONTENT
If you haven't signed up for Informed Delivery, what're you doing? USPS sends previews of mail before it arrives, so marketers can customize their preview images, and follow up with an offer or link–creating even more touchpoints with mail. (Yes, I am brainwashed.)
PROMO REGISTRATION
We're not completely annoying, only a little. Instead of a pagegrabber, this time we gave users the option to interact with the expandable banner– enticing them with these familiar moments.
BANNERS
From walls fill with post it notes, to sketches of flying balls, we dug into the minds of our audience to create a page disrupting interactive digital experience.
Agency
MRM
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Creative Director – Art
Jonathan Springer
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Copywriter
Kara Gonchar
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Art Director
Shannon Wilson
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THE TEAM