LATUDA
Navigating questions, concerns, and confusion in the midst of coping with a mental illness is a challenge that no one should have to bare. We set out to create a guide that would help people find a path to the questions and answers they need, tailored specifically to their mental health journey.
We wanted the site to be for real people...not just another pharma site. Which is why I cropped out legal copy. HAHA (sorry, legal team).
THE EXPERIENCE
Those who've recently been diagnosed, or have yet to receive a diagnoses for BPD, may not know where to start. We created a search navigation with suggested questions that would guide people to content that's curated for their needs.
CAPTURING
HUMAN EXPRESSION
When we were working on the site, I knew something was missing. I didn't want to settle for typical pharma icons—we needed something authentic. So I went out and studied human body language to accurately represent the physical signs and symptoms of BPD.
THE TEAM
Agency
MRM
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Executive Creative Director
Carl Ceo
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Associate Creative Director – Copy
Tom Poje
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Senior Art Director
Josh Zulick
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Senior Art Director
Kevin Phelan
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Art Director + Illustrator
Shannon Wilson
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Check out latuda.com for more.
